What’s your moo-Q?

When you’re in a great mood, full of optimism and energy, you accomplish more.

Or do you?

That’s a question Sophie von Stumm, a psychology professor at University of London, is attempting to answer with moo-Q.

This free iPhone app collects information five times a day—you choose the times—and asks you to rate your mood and then take a very short quiz. A graph of your results compares your mood with three types of cognitive performance: short-term memory, working memory, and processing speed.

If you’re working on better study habits or want to improve your focus, creativity, and work productivity, this project might yield some interesting insights. A better understanding of how your mood patterns shift during the day could also help you plan the best time to tackle challenging projects or tough decisions.

You may also gain a better understanding of the impact other habits, such as sleep and stress management, have on your moods. Even the simple act of recording can act as a mood regulator. Tools such as moo-Q or GIDIG’s Mood assessment scale are like the rumble strips on the edge of a highway, reminding users to make small adjustments that will help them keep on course.



The Hungry Mind Lab at University College, London, studies differences in cognitive ability and personality traits. If you’d like to learn more about moo-Q and perhaps participate in the project, here’s where you’ll start.  They are also in the preliminary stages of developing an app to test and develop imagination.

Michael Grothaus, Unraveling the Surprising Relationship Between Mood and Productivity. Fast Company. September 21, 2015.
Christina Surawy, Jill Roberts and Amy Silver (2005). The Effect of Mindfulness Training on Mood and Measures of Fatigue, Activity, and Quality of Life in Patients with Chronic Fatigue Syndrome on a Hospital Waiting List: A Series of Exploratory Studies. Behavioral and Cognitive Psychotherapy, 33, pp 103-109. doi:10.1017/S135246580400181X.